The training tagged "AI, Search engine and more: tools for effective information dissemination and Public Relations Activities" took place on Friday, 23 February 2024, CIPR Conference Room, 3rd Floor, Babatunde Raji Fashola Senate Building, main campus, Ojo, Lagos.
Declaring the training open, the Coordinator, CIPR, Mrs Oluwayemisi Thomas-Onashile highlighted the importance of such training as very critical to the operations of the university.
She added that as Information and Public Relations specialists, it was imperative to be abreast of what is obtainable in the modern era, where technology drives innovation as well as creativity. She urged all the attendees to make good use of the training as it concerns their profession.
The resource person, the Deputy Director, (Analyst and Hardware Unit), Directorate of Information Communication Technology, LASU, Mr Samuel Fadipe projecting through a slide defined Information as knowledge obtained from investigation, facts and news, especially as put together by a professional as it relates to Information dissemination.
He delved into the issue of artificial as humanly contrived, often on a natural model, mostly man-made, while artificial intelligence remains the ability of a digital computer or computer controlled robot to perform tasks commonly associated with intelligent beings, widely used in industries, government, telecommunications, media, financial institutions, health, sports and other aspects of human endeavour. He added that search engine is a computer software used to search or navigate through data.
He explained that reforms have made the media immersive as Artificial Intelligence is not emotional, compared to human beings and could help users gather information in a good stead of time, simply to get the task done and get accurate information.
Speaking further, he stated that AI has transformed the way information is disseminated, removing a lot of barriers as well as filtering distortion in the information process chain.
On the impact of Artificial Intelligence in Public Relations, he stated "it could well be deplored for content creation, press conference, monitoring of news, enhancing social media presence, crisis detection, specific personalisation of messages and more, simply because AI has reservoir of knowledge which is repository in nature".
Finally, he listed some search engine tools that could assist public relations activities such as Google Alerts, Semdrusin, Buzzsumo as well as Ahrefs.
Also, he gave out some artificial intelligence tools that a journalist could make use of in the newsroom such as Newsroom Article Generator, AI Image generator, AI Article Summaries, AI Fact Checkers, and Comment Moderator.
"You can maintain an online presence through personal website, social media account and academic profile", all these are good for online presence, he posited.
He ended the training by allaying the fear of the Information and Public Relations Specialists on the notion that Artificial Intelligence would take their jobs away. He averred that it is far from the truth as it would only enhance their jobs and boost effective performance, leading to great productivity.
The well attended training ended with a vote of thanks by the Officer in Charge of Training, Gbadegesin Olanrewaju
In his words, "this has been a
great learning session with focus on how Artificial Intelligence, Search engine
tools can assist us perform optimally as information and public relations
specialists. It has been an eye-opening engagement. On behalf of the
Coordinator, the heads of the units, and other colleagues, we appreciate the
trainer. Thank you for the time."
No comments:
Post a Comment