ARCON raises bar of professional practice, inducts Omolaraeni Olaosebikan, other Distinguished stakeholders

Success Damian:

Advertising Regulatory Council of Nigeria, (ARCON) has inducted into its fold, Omolaraeni Olaosebikan, as an associate member along with other eminent Nigerians on Wednesday, December 7, 2022, in Lagos.

The event which took place in Maryland, Lagos had 25 inductees into ARCON altogether, 22 for Associate membership and 3 for Fellow.

ARCON, which is seen to be expanding its membership is the apex advertising, advertisement, and marketing communications’ regulatory agency of the Federal Government, and in accordance with its statutory mandates, responsibilities, and powers as conveyed by the Advertising Regulatory Council of Nigeria Act No. 23 of 2022.

Omolaraeni who is the Chief Executive Officer of McEnies Global Communications with this latest certification now has the full legal rights to establish a full-fledged advertising agency and explore opportunities in outdoor advertising and other independent media space.

In a chat with the pressmen, Omolaraeni one of the inductees expressed appreciation for the honour done to her by ARCON which according to her will serve as a boost to her advertising and PR practices.

She also praised the council, describing it as very professional, thorough, disciplined, and dynamic in its conducts as well as policy thrust.

The Ekiti-born marketing communication guru encouraged young and upcoming advertising practitioners to work hard and always put God first in their dealings while also embracing the ethics of advertising.

Omolaraeni, who had handled many blue-chip accounts for over a decade enjoined young practitioners to continue to develop their abilities in serving and satisfying their clients 

The elated Omolaraeni added that with the certification, she was ready to explore more opportunities in the sector; thanked ARCON leadership especially the DG, for the honour done to her and several other esteemed Nigerians on Wednesday and prayed for continued success of council.

“You can't set up agency without getting approval from ARCON and for us stakeholders we are pleased to see this critical sector to be regulated by this reputable council. I am also happy to see this platform creating understanding on how to deal with clients and agency across the entire value chain. One thing I have also learned is that wherever you find your feet, do good and God will bless your works. ARCON is a prestigious professional body, and it must be respected so and I am proud to be part of it.” Omolaraeni said

On his own part, Dr. Olalekan Fadolapo, FCA, rpa, the Director-General of the ARCON after administering oath on the inductees emphasized on the four areas where inductees can use their certificates in both indoor and outdoor advertising, he also talked about the new ARCON's Act which puts the regulatory body in good stead to carry out its duties, since it takes care of gaps in the former APCON Act. One of such gaps, he said, is the control of new media and online advertisement, which he believed was not taken care of in the APCON Act.

According to Dr. Fadolapo the council is now empowered under law to effectively regulate and enhance inclusive growth. He assured stakeholders that ARCON is not regulating to strangulate, adding that, all it plans to achieve with these new regulatory powers is to ensure good corporate governance and inclusive growth in the sector.